South Africa has continued to record growth with e-commerce businesses. The past couple of years have seen more consumers resorting to doing business online than through offline retail. The increase in e-commerce trends can be attributed to the fact that e-commerce saves buyers time, makes price comparisons simple, offers a variety of things to purchase and also reduces the annoyance of fighting through crowded stores. Here are some valuable tips which will assist you to record e-commerce success.
E-commerce businesses are regulated by law. The first step therefore is to determine what legal requirements you will need to meet in order to become a legally functioning online business. e.g taxes.
If you’ve got plenty of funding, go big and have a custom site built and allow your team to manage the building and maintenance of it. If you’re like most other small business owners with limited budget, you can use online tools like Shopify which is user friendly and provides you with helpful analytics.
Find your niche
You’ll attract more traffic if you are selling something that isn’t readily available at your local stores. Starting your e-commerce business by meeting local demand saves you in terms of packaging and shipping costs.
Choose payment options
If you’re starting an ecommerce business, accepting PayPal and credit card purchases will increase sales. With millions of PayPal shoppers online, and Visa and Mastercard recording constant increase in online sales last year, you can increase your sales by as much as 25% by simply providing customers these payment options.
It’s important to consider various marketing methods for your business. Apart from using social media, you can leverage email newsletters to keep subscribers and prospective customers in the know about your business offerings. You can also pitch your products to popular online magazines and blogs.
Credible influencers are key in building e-commerce business brands and pushing the sales. Occasionally giving products to influences will provide much needed publicity and business visibility. Make it a point to share and collect reviews and testimonials regularly from these influencers, thus encouraging sales from your site’s visitors.
Make checkout process easier
Make sure that your customers aren’t getting frustrated and abandoning their carts. Simplify the checkout process to make it easier for anyone to buy from your website. You can do this by eliminating the requirement for a user to set up an account, and reduce the number of pages someone has to click through before purchasing. Create a default and inexpensive shipping option that automatically shows up on the purchase page. Auto-fill should be used to fill out forms faster.
The tips provided above should assist you in recording e-commerce success.