The South African National Blood Service (SANBS) and Global Citizen announced a partnership to highlight the importance of donating blood #ForLife on 11 October.
Global Citizen will partner with SANBS to motivate young South Africans to donate blood to earn tickets to the Global Citizen Festival, Mandela 100, a free-ticketed event on Sunday, 2 December at the FNB Stadium in Johannesburg.
By donating blood during this time, donors stand to earn two tickets each, including flights (for donors outside of Gauteng), accommodation with dinner and breakfast and transfer to and from the festival.
Most South Africans will need a blood transfusion at some point in their lives.
Alarmingly, less than 1% of South Africans regularly donate blood.
One person donating blood can save a minimum of three lives.
Adding to this, a whole generation is being lost to the donor community due to aging and accompanying health challenges.
With an older generation unable to donate, millennials and younger adults are increasingly crucial to the country’s future blood sustainability.
“Despite SA’s youth forming almost 50% of the population, we are critically low on donors,” Ms Silungile Mlambo, spokesman for SANBS, said.
“It is our sincere hope that the youth will continue to donate once the Mandela 100 campaign is over and truly prove themselves as the generation that saves lives.”
“Health is a basic need and those living in extreme poverty rely on government resources to help them when necessities like blood transfusions are needed.
“Reserves in South Africa are at critically low levels, those who are not able to go to private hospitals suffer the most.
It just takes 20 minutes, and with blood drives all over the country, it’s never been easier.
For full details on how and where to donate to earn your tickets, visit https://sanbs.org.za and winners will be contacted via telephone on 26 November 2018.
For more information, engage with the SANBS and Global Citizen on Twitter and Facebook, using #ForLife @TheSANBS #GlobalCitizenFestivalSA #BetheGeneration